More Great News

ISCOWP’s latest video, “Not All Cows Hug, but I Found a Cow Who does.”

Bhima, now 4 1/2, likes hugging, but the first cow he approaches, Madhavi, does not want to hug him. She was rescued from a commercial dairy where her tail was cut off, and her children were taken away. She is kind but not cuddly. Due to her past experiences, she does not trust easily. But Bhima meets Priyavrata, king of the herd, who enjoys receiving Bhima’s hugs and attention. Read about the latest global wellness program of hugging cows in this e-newsletter’s About Cows section below.


Due to your generosity, we have passed the halfway mark on the second $25,000 Matching Gift Challenge! We now have approximately $8, 500 left to collect to complete the Challenge! All the funds needed to feed the cows this winter have been donated! Thank you, thank you, thank you from the ISCOWP staff and cows!

Bhima and Balaji play in the hay barn filled with hay.

Today is the beginning of the holy month of Kartik. Lord Krishna’s mercy is very easily accessible this month and to demonstrate their sincerity the devotees accept different austerities such as fasting, cutting down on non-essential activities, and offering charity. Worship of Tulsi (sacred plant) and serving Lord Krishna’s cows is especially glorified. Your gift to the cows today and during this month will not only be doubled in monetary value, but you will also receive Lord Krishna’s mercy too! Please give to the cows!

The rescued Brahmans arrive at ISCOWP in 2008. 

In honor of ISCOWP’s 30th anniversary, we are posting photos from the past. The photo above was taken in 2008 when the three rescued Brahmans came to ISCOWP, West Virginia. Chayadevi and Balabhadra (ISCOWP founders Irene and William Dove) fell in love with them instantly. Priyavrata, Sri, and Amrita now roam the ISCOWP pastures in Florida.

About Cows

Balaji found Sri in the woods and had to hug and massage him.

Is cow hugging the world’s new wellness trend? Embracing cows, or “koe knuffelen” in Dutch, is more than a cute wellness trend. With immense mental health benefits, the practice has growing global appeal. Thanks to Eric Crosley (Antariksa das) we found out about this article published first by the BBC. “Cow cuddling is believed to promote positivity and reduce stress by boosting oxytocin in humans, the hormone released in social bonding. The calming effects of curling up with a pet or emotional support animal, it seems, are accentuated when cuddling with larger mammals.”

About the Meat and Dairy Industries



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